Sam DeMastrie
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The Annex

—Designed at Jibe—

 The Annex

Billed as the first food hall in Ventura County, The Annex is a small marketplace located within a larger shopping center in Oxnard, California. The marketplace serves as a melting pot for small eateries and shops, owned and managed by mom-and-pop proprietors. Each small business brings a unique flavor to the shared space, which combines bar-front eating with common-area seating. The small shopping spaces, along with the distinct cultures of each participating business, blend together to form a unique environment and a distinct vibe. That vibe is creative and artistic, as demonstrated by the eclectic collection of distressed materials, natural textures, and recycled objects found throughout the space.

The Annex exists within a larger shopping center (The Collection) but has its own identity. The Collection sought our help with defining the brand of The Annex before they opened. The existing logo was fine, but needed some finesse. We adjusting the kerning of the letters, thickened up the hairline stroke, and got rid of the “Locally Grown” tagline (a point of pride for The Annex).

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Along with the logo adjustments, we designed three secondary marks (each derived from the original logo) in order to enrich the identity and add more variety and playfulness. The “Locally Grown” tagline made its way into one of these secondary marks. We also developed a new color palette, inspired by vintage Americana ephemera, and defined a rich graphic and pattern system.

 
 
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Copy of Large on-site barricade
Copy of Large on-site barricade
Copy of Large on-site barricade