—Designed at Jibe—
The sixth oldest city in Utah lacked a cohesive and aesthetically impactful visual identity to match its newfound personality. In the midst of irreversible growth and progress, Lehi City needed a brand to match—while also maintaining its deep-set roots of traditional values and community involvement.
Through extensive market research and resident surveys, we began to define a picture of Lehi City and its people. By depicting traditional landmarks in a modern aesthetic, the new logo brings together all the best elements of old and new.
Early, unused logo concepts.
The flexible nature of the logo allowed a smooth adoption by the three main departments of the city: Police, Fire, and Recreation. Additionally, a tertiary level of logos was designed to fit the needs of dozens of departments within the city.
We developed a brand pattern in green, blue, and gray and applied it to several of the rebranded applications.