Sam DeMastrie
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Lehi City

—Designed at Jibe—

Lehi City

The sixth oldest city in Utah lacked a cohesive and aesthetically impactful visual identity to match its newfound personality. In the midst of irreversible growth and progress, Lehi City needed a brand to match—while also maintaining its deep-set roots of traditional values and community involvement.

Through extensive market research and resident surveys, we began to define a picture of Lehi City and its people. By depicting traditional landmarks in a modern aesthetic, the new logo brings together all the best elements of old and new.

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Early, unused logo concepts.

The final chosen logo was   designed and conceived by Elise Bowen. After several rounds with the city council we decided to increase the weight of “Lehi City” after previously trying to match the line weight from the mark. At this point I set the typography, determined the logo variations, and designed the brand system.

The final chosen logo was designed and conceived by Elise Bowen. After several rounds with the city council we decided to increase the weight of “Lehi City” after previously trying to match the line weight from the mark. At this point I set the typography, determined the logo variations, and designed the brand system.

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The flexible nature of the logo allowed a smooth adoption by the three main departments of the city: Police, Fire, and Recreation. Additionally, a tertiary level of logos was designed to fit the needs of dozens of departments within the city.

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We developed a brand pattern in green, blue, and gray and applied it to several of the rebranded applications.

 


An extensive style guide was developed in order to provide a secure foundation for understanding the new brand and its visual identity. Among the included sections were brand personality and audience, perception attributes, logo construction and usage, rules regarding typography and color, and various examples of applications.

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In a unique design project all its own, we worked with the Police and Fire Departments to design patches for both departments as well as a police car wrap, which has since been adapted to other vehicles in the fleet.

The regular police force and the SWAT team both utilized the same basic patch design. However, where the police wanted to be bold and bright, the SWAT team required a more conspicuous palette.

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Car wrap designed by Elise Bowen

Car wrap designed by Elise Bowen

Photography by Jeff Mortensen

Photography by Jeff Mortensen

 

The new visual identity for Lehi City has been applied across a wide variety of materials including stationery, vehicle and trailer wraps, a responsive website and a city flag.

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