—Designed at Jibe—
As a new franchise and restaurant concept, Cobbler Cove needed a traditional, yet playful and bold identity that would speak strongly to general audiences and could contribute to its initial and continuing success.
Our solution speaks to cobbler’s classic American roots as well as the brand’s promise of good times and wholesome simplicity. Borrowing graphic elements from the world of fruit and baking, we crafted a bright CC monogram that anchors the entire visual identity.
The chosen logo design incorporates a CC monogram—with peach and apple slices—nestled neatly inside a pie-like badge shape. This mark fully embodies one of Cobbler Cove’s signature mantras: “Fresh Fruit Baked Daily.” In order to build more depth into the identity, we also developed a secondary mark to encapsulate Cobbler Cove’s promise of traditional, wholesome, goodness.
The identity was applied to everything a new restaurant needs: interior and exterior signage, cups, napkins, apparel, menus, and much more.